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Posts Tagged: Key Accounts

Key Account Planning is a Waste of Time if…..

Posted November 10, 2017 by sellingstrategies & filed under Blog.

  After 10 years running Key Account Workshops and 25 years of doing Key Account Planning for my major accounts I can quite confidently say that Key Account Planning (KAP) for most organisations is a complete waste of effort unless senior leaders and sales leaders fully embrace, enable and add value to the process. When… Read more »

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